Surprisingly many photography businesses jump into design and hosting considerations before they consider fundamental questions about the goals and functionality of the website. Yet these fundamentals should ultimately influence the design, layout and platform of your website.
This author has yet to write their bio.Meanwhile lets just say that we are proud gary_testsite0106 contributed a whooping 11 entries.
Entries by gary_testsite0106
In today’s digital era, a headshot photography business could be a good choice as a first venture into entrepreneurship or self-employment. The barriers to entry are fairly low for small businesses; and the need for strong visual imagery for personal or business branding will continue to rise for some time.
Local SEO is an important way to market your local business online – and can potentially yield large benefits. But what should small businesses do to get prominently listed in this way?
The upshot of Google’s emphasis on local search results is that it is perfectly possible for small local businesses to sit above large multi-nationals at the top of the first page of search results. So Local SEO has evolved to become a very effective way to market local businesses online.
Such is the appeal of WordPress as a CMS, it is now used by about a third of all websites globally – ranging from Sony at one extreme to local bakeries at the other. So why is it such good news for small businesses?
Whether it’s running your Instagram account, enhancing your website, or simply finessing your LinkedIn profile, good photography is at the heart of modern marketing activities for business. And understanding photo aspect ratios is a must for small business owners and online marketers.
Most advice online about email delivery rates is about mass email marketing. But what about the success rate of low volume, emails sent to clients and suppliers for everyday purposes?
The first 4 weeks is important period, not just because of the learning and “bedding in”, but also because the account is building Google Trust. This infographic highlights main activities we recommend undertaking during that initial optimisation period.
Photography businesses understand the importance of pay per click advertising. Yet the main reasons why so many struggle and ultimately waste their money are easily avoidable.
Remarketing (sometimes called Retargeting) has been around for a few years, but it’s use has accelerated significantly over the last year or so. And it’s part of a new trend in online advertising that relies less on keywords and more on customer behaviour and interests.
Digital Marketing for Photographers
Based in Surrey, we specialise in helping photography businesses with digital marketing, including SEO and paid Search (PPC and AdWords).
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